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Uno de 50 — Art, exclusivity, and a jewelry revolution
A journey through the history of a Spanish brand that transformed the concept of contemporary jewelry. From its limited-edition philosophy to its global expansion, we explore the essence of a brand that celebrates individuality.
Philosophy and origin
Born in Madrid in the late 1990s, Uno de 50 burst onto the jewelry scene with a revolutionary premise: creating only fifty units of each design. This avant-garde approach fused traditional craftsmanship with contemporary creations under the creative direction of José Azulay.
- 1996 — Brand founded in Madrid
- 1999 — José Azulay acquires and redefines the identity
- 2004-2008 — National expansion with flagship stores
Craftsmanship with soul
The essence of Uno de 50 lies in its handmade manufacturing, where each piece is born from expert hands shaping metals, leather, and crystals. The brand's own alloy, together with its signature use of leather, forms the distinctive DNA of creations that celebrate freedom, emotion, and organic shapes.
Swarovski crystals featured in recent collections symbolize joie de vivre and glamour, while the small padlock that identifies the brand represents the protection of unique, exclusive design.
Timeline
Uno de 50 emerges in Madrid as a disruption in the industry, fusing traditional techniques with avant-garde designs under the philosophy of producing only 50 units of each creation.
The jeweler acquires the brand and consolidates its creative direction, infusing every piece with his personal philosophy based on the celebration of life, optimism, and freedom.
The brand establishes a network of flagship stores in Spain and crosses the Atlantic with its first boutique on Lincoln Road, Miami Beach, launching its global projection.
After finding a golden tone perfectly aligned with its transgressive identity, Uno de 50 presents its first collection crafted in gold, expanding its creative language.
With over 100 stores in 40 countries and 60% of revenue coming from international markets, the brand strengthens its presence in Asia, the Americas, and Europe, while keeping its handmade essence and Spanish production intact.
